Product Marketing Manager

Bengaluru, Karnataka, India | Full-time | COVID-19 remote

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About Us

ShareChat is India’s largest social media platform, providing a comfortable digital space for the next generation of Internet users who want to use the Internet in their native language. It is a platform that helps people share their thoughts, emotions, opinions anddiscover friends without any language barrier. One in three Indian internet users have used ShareChat at least once. We recently entered the short video space with launch of Moj which scaled to 100 mn downloads within a month. We at ShareChat are pushing boundaries every day. Being at the forefront of the Indic socialmedia revolution, we want to redefine the way billions of people are consuming content. At ShareChat we are spearheading India's internet revolution. By providing a meaningful social experience, we are determining how the next billion users will interact on the internet.

Primary Responsibilities :

  1. Product marketing of  AI /ML & Ad targeting feature product features on performance Ads running on ShareChat and Moj platform to improve overall metrics of yield and advertiser ROI on platform.
  2. Having grasp on the pulse and owning metrics of all performance ads on the platform while interfacing with Ads Data Science , Product , Ad Sales and Ad Operations.
  3. Primary custodian of feedback loop from Ad Operations and Ad Sales for future ready roadmap of product feature pipeline to Data Science and Product team for performance Ads engine on platform.

Qualification:

  1. BS in Mathematics, Economics, Computer Science, Information Management or Statistics is preferred.
  2. Technical expertise regarding data models, database design development, data mining and segmentation techniques
  3. Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, Javascript, or ETL frameworks)
  4. Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc)
  5. Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  6. Adept at queries, report writing and presenting findings